Apple Music tries to jump start the process by having users, when they sign up, select genres and artists that they like. Spotify tailors its service to users as it goes along the more you use the service, the more it knows about your tastes. Where the services differ is in how they are customized to individual users. Spotify and Apple Music offer those features and so does Pandora Premium, which the company has begun to offer to select users and plans to open up more broadly in coming weeks. They can also create playlists or have the service create custom radio stations based on their favorite songs. Subscribers can play any one of millions of songs any time they like and usually can save songs or albums to their devices for offline listening. Consumers pay a monthly fee - typically around $10 for an individual listener - to access a universe of music. Pandora is offering an easy-to-use, very personalized music service.Īll subscription streaming music services offer users the same proposition. ![]() ![]() The company is hoping that by building on its radio service, its new subscription music business will stand out from its rivals. ![]() Pandora, provider of the popular internet radio service, is rolling out its own on-demand music offering, called Pandora Premium.
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